# Brand Architecture Explained: action checklist

- [ ] Create a complete portfolio inventory
- [ ] Identify audience overlap and confusion
- [ ] Quantify brand management costs
- [ ] Clarify masterbrand roles
- [ ] Define naming rules by portfolio level
- [ ] Assess acquisition and merger scenarios
- [ ] Prototype navigation and endorsement
- [ ] Build a transition roadmap
- [ ] Assign governance authority
- [ ] Schedule annual portfolio review

Prepared by IMPRNT Brand Consultancy · https://www.imprnt.co.nz/insights/brand-architecture-explained