# The Complete Guide to Brand Strategy: action checklist

- [ ] Name the business decision the strategy must improve
- [ ] Identify priority audiences and decision roles
- [ ] Separate evidence from assumption
- [ ] State the position in plain language
- [ ] Connect purpose, mission, vision and values
- [ ] Build a message hierarchy with proof
- [ ] Resolve naming and architecture implications
- [ ] Prototype identity across real touchpoints
- [ ] Create an implementation sequence and asset register
- [ ] Assign brand ownership and exception approvals
- [ ] Schedule post-launch measurement and review

Prepared by IMPRNT Brand Consultancy · https://www.imprnt.co.nz/insights/complete-guide-to-brand-strategy