# Employer Branding Guide: action checklist

- [ ] Define priority capability needs
- [ ] Research lived employee experience
- [ ] Identify proof and experience gaps
- [ ] Write EVP pillars with trade-offs
- [ ] Map candidate and employee journeys
- [ ] Improve role and career information
- [ ] Set ethical employee-story permissions
- [ ] Equip managers for delivery
- [ ] Track fit, experience and retention
- [ ] Review claims when policies or work change

Prepared by IMPRNT Brand Consultancy · https://www.imprnt.co.nz/insights/employer-branding-guide