# Website Strategy for Modern Businesses: action checklist

- [ ] Define outcomes and baseline measures
- [ ] Name priority audiences and tasks
- [ ] Complete content and technical audits
- [ ] Test navigation labels
- [ ] Agree content ownership
- [ ] Set WCAG and performance requirements
- [ ] Prototype forms and key journeys
- [ ] Implement structured measurement
- [ ] Plan redirects and migration
- [ ] Document maintenance and release governance

Prepared by IMPRNT Brand Consultancy · https://www.imprnt.co.nz/insights/website-strategy-for-modern-businesses