IMPRNT
BRAND CONSULTANCY

IMPRNT working resource

Corporate Rebrand Planning Guide

Prepare the evidence, governance, scope and rollout decisions required for a consequential corporate rebrand.

01

Reason for change

Notes

02

Stakeholder map

Notes

03

Brand architecture

Notes

04

Research plan

Notes

05

Decision governance

Notes

06

Rollout dependencies

Notes

07

Launch and measurement

Notes