Focused creative engagements
Investment
A clear investment
for meaningful change.
Every IMPRNT engagement is shaped around the organisation, the challenge and the level of transformation required.
The figures below show typical starting investments and representative project scopes. Final deliverables, timing and costs are confirmed through a tailored proposal.
Typical starting points
Complete strategic brand programmes
Generally from NZ$10,000 + GST
Brand, digital and implementation programmes
Commonly from NZ$18,000 + GST
Indicative ranges only. Every final scope is confirmed after discovery and documented in a tailored proposal.
Engagement 01
Brand Foundation
From NZ$6,500 + GSTTypically 4–6 weeks
Build the foundations of a business people can recognise and trust.
Brand Foundation creates the essential strategic and visual system a business needs to present itself clearly and consistently. It is not simply a logo package; it establishes a focused identity foundation for everyday customer touchpoints.
Ideal for
01New businesses preparing for launch
02Established small businesses replacing an inconsistent identity
03Organisations needing a professional identity system
04Businesses with clear services but weak presentation
05Founders who need more than a standalone logo
Representative scope
View typical inclusions +
- Discovery questionnaire
- Focused discovery session
- Business and audience review
- Positioning foundation
- Core brand idea
- Logo suite
- Primary and secondary marks
- Colour palette
- Typography system
- Basic visual language
- One selected everyday application
- Social profile assets
- One selected launch application
- Concise brand guidelines
- Production-ready files
Possible selected applications
The final applications are chosen around the client’s needs. The complete list is not automatically included.
Business cardEmail signatureSocial-media templatesBasic brochure coverVehicle-door graphicReception sign conceptPackaging labelPresentation coverWebsite holding page
Expected transformation
From an inconsistent or incomplete presentation to a clear, credible and usable identity foundation.
Representative scope. The visuals and inclusions shown are representative of the scale and quality possible at this investment level. Every engagement is tailored to the organisation, and the final scope, deliverables, timeframe and investment are confirmed in a written proposal.
Engagement 02
Brand Transformation
From NZ$12,000 + GSTTypically 8–12 weeks
Change how the market understands the business.
Brand Transformation aligns strategy, message and identity around the organisation’s next stage. It is designed for businesses whose existing brand no longer represents their quality, scale, ambition or direction.
Ideal for
01Established businesses that have outgrown their identity
02Businesses entering a more competitive market
03Organisations experiencing inconsistent messaging
04Companies preparing for expansion
05Businesses merging services or brands
06Organisations needing repositioning rather than cosmetic redesign
Representative scope
View typical inclusions +
- Stakeholder discovery
- Business, audience and competitor review
- Market-position assessment
- Brand positioning
- Value proposition
- Audience priorities
- Brand personality
- Messaging framework
- Tone-of-voice direction
- Visual identity system
- Logo suite
- Colour and typography
- Campaign or communication direction
- Priority applications
- Comprehensive brand guidelines
- Rollout recommendations
- Launch guidance
Possible selected applications
The final applications are chosen around the client’s needs. The complete list is not automatically included.
Website homepage directionCapability profileProposal templatePresentation systemSocial-media templatesSignage conceptsVehicle graphicsPackagingCampaign creativePublication designLaunch collateral
Expected transformation
From a dated, fragmented or poorly positioned brand to a strategically aligned identity that reflects where the organisation is going.
Representative scope. The visuals and inclusions shown are representative of the scale and quality possible at this investment level. Every engagement is tailored to the organisation, and the final scope, deliverables, timeframe and investment are confirmed in a written proposal.
Engagement 03
Brand and Market Experience
From NZ$25,000 + GSTTypically 12–20 weeks depending on scope
Create one connected experience across every place the business is encountered.
Brand and Market Experience connects business strategy, identity, digital experience, campaign communication and physical implementation for organisations working across multiple audiences, locations, platforms or customer touchpoints.
Ideal for
01Organisations launching a new brand
02Established companies undergoing significant repositioning
03Multi-location businesses
04Companies requiring brand and website transformation
05Hospitality, retail, property or service brands with physical environments
06Businesses requiring strategy, identity, campaign and implementation
07Organisations entering Australia, New Zealand or Pacific markets
Representative scope
View typical inclusions +
- Executive and stakeholder discovery
- Market and competitor analysis
- Audience definition
- Brand architecture or naming where required
- Positioning and value proposition
- Messaging and tone of voice
- Visual identity and comprehensive guidelines
- Website strategy and information architecture
- UX, interface design and development
- Launch campaign direction
- Content templates
- Physical-brand direction
- Signage or environmental concepts
- Implementation planning
- Rollout and launch support
- Supplier coordination where agreed
Possible additional scope
Separately costed unless expressly included in the final proposal.
PhotographyVideoCopywritingEcommerceCustom developmentCRM integrationAutomationPackagingPublicationsWayfindingFabricationInstallationMedia buyingOngoing partnership
Expected transformation
From disconnected communications and customer touchpoints to one clear, recognisable and commercially coherent brand experience.
Representative scope. The visuals and inclusions shown are representative of the scale and quality possible at this investment level. Every engagement is tailored to the organisation, and the final scope, deliverables, timeframe and investment are confirmed in a written proposal.
Compare engagement depth
Three starting points. One tailored proposal.
The distinction is the depth of strategic work, the breadth of the system and the level of implementation—not an arbitrary quantity of outputs.
Brand Foundation
From NZ$6,500 + GSTTypically 4–6 weeks- Discovery questionnaire
- Focused discovery session
- Business and audience review
- Positioning foundation
- Core brand idea
- Logo suite
Brand Transformation
From NZ$12,000 + GSTTypically 8–12 weeks- Stakeholder discovery
- Business, audience and competitor review
- Market-position assessment
- Brand positioning
- Value proposition
- Audience priorities
Brand and Market Experience
From NZ$25,000 + GSTTypically 12–20 weeks depending on scope- Executive and stakeholder discovery
- Market and competitor analysis
- Audience definition
- Brand architecture or naming where required
- Positioning and value proposition
- Messaging and tone of voice
Digital investment
Digital experiences shaped around the decision journey.
Representative starting points for websites and connected brand programmes. Complex ecommerce, portals and custom platforms are scoped after discovery.
01
Website Foundation
From NZ$7,500 + GSTA professional service business requiring a clear, credible and conversion-focused website.
Discuss this engagement ↗02
Website Transformation
From NZ$12,000 + GSTAn established organisation requiring content strategy, information architecture, UX, design and development.
Discuss this engagement ↗03
Brand and Website Programme
From NZ$18,000 + GSTA business requiring identity and website transformation under one connected direction.
Discuss this engagement ↗04
Ecommerce and Custom Platforms
Scoped following discoveryComplex ecommerce, portals and custom applications where requirements determine the investment.
Discuss this engagement ↗Physical-brand investment
Physical work begins with the conditions it must survive.
Dimensions, materials, access, engineering, fabrication, installation and site conditions determine the final production scope.
Signage Design Direction
From NZ$2,500 + GSTEnvironmental Brand System
From NZ$5,000 + GSTVehicle or Fleet Brand System
From NZ$2,500 + GSTFabrication and Installation
Quoted following site review, dimensions and confirmed specificationsFabrication, installation, access equipment, electrical work, permits, freight and specialist production are quoted separately unless explicitly included in the proposal.
Ongoing partnership
A dedicated brand and creative partner.
The monthly investment depends on expected capacity, turnaround, strategic involvement and the range of services. Each engagement establishes a defined working rhythm, review process and scope.
Essential Support
From NZ$2,500 + GST per monthConsistent design and brand support.
Embedded Creative
From NZ$5,000 + GST per monthRecurring campaigns, digital support, design and creative direction.
Strategic Partnership
Scoped following discoveryOngoing brand leadership, planning, creative direction and cross-channel implementation.
Understanding the scope
Transparent boundaries make the work easier to plan.
Unless expressly included in the written proposal, starting investments may exclude the following third-party, production and extended-service costs.
GSTPrintingFabricationInstallationFreightPhotographyVideo productionCopywritingMedia spendAdvertising platform costsStock imageryPaid fontsHostingDomainsSoftware subscriptionsThird-party applicationsTravelPermitsEngineeringElectrical workExtensive content entryAdditional languagesOngoing maintenance
All prices are indicative starting investments in New Zealand dollars and exclude GST unless stated otherwise. Third-party costs, production, fabrication, installation, media, travel and specialist services are quoted separately unless included in the approved scope.
Investment questions
Useful answers before discovery.
Why do you show starting investments?+
Transparent starting points help both parties determine whether an engagement is commercially suitable before discovery.
Are these fixed packages?+
No. They are representative engagement levels. Final scope, deliverables, review stages and fees are tailored to the organisation.
Can we begin with a smaller engagement?+
Yes, where a focused piece of work can create meaningful progress. Focused engagements generally begin from NZ$3,500 + GST.
Can the scope be delivered in stages?+
Yes. Larger programmes may be structured into strategy, identity, digital and implementation stages.
Do printing and signage production form part of the price?+
Only when expressly included. Production is priced according to materials, size, quantity, access and installation requirements.
How many concepts are included?+
The process is built around strategic exploration and a clearly recommended direction, not an arbitrary quantity of concepts.
How many revisions are included?+
Review stages are defined in the proposal. IMPRNT does not publish unlimited revisions.
Do you work with smaller businesses?+
IMPRNT is best suited to businesses ready to invest in strategic and lasting improvement. Smaller businesses may begin with a focused Brand Foundation engagement.
Can you work within our existing budget?+
Share the available budget and priorities. IMPRNT can recommend the highest-value scope possible, but not every budget or requirement will be suitable.
Tailored proposal
Invest in the change the business actually needs.
For proposal or procurement questions, contact projects@imprnt.co.nz.