Selected work

Work that changeshow an organisation isunderstood.

Case studies document the question, thinking, execution and lessons behind approved work.

9 published studies

Adventours NZ identity and private transport brand presentation.Adventours NZ · 2026

A tourism brand designed around the journey

A connected identity and digital experience that makes private transport, destinations and booking choices easier to understand.

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Aliya Skin premium skincare identity and packaging range.Aliya Skin · Selected work

Building a premium skincare brand system

A refined identity, packaging and campaign system designed to make a growing skincare offer feel coherent, credible and premium.

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Uppers consumer brand and packaged bar range.Uppers · Selected work

A consumer brand built to perform in the real world

A bold identity carried through product, packaging, social communication and large-format campaign applications.

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BPW New Zealand coordinated environmental brand rollout.BPW New Zealand · Multi-stage rollout

Carrying an established industrial brand through place

A coordinated physical-brand programme connecting roadside visibility, building identification, interior storytelling and business collateral.

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New Zealand Muslim Association annual Eid magazine cover and editorial identity.New Zealand Muslim Association · 2024–2026

A multi-year publication system for a community institution

An evolving annual publication system that organises editorial voices, community information, advertising and production into a coherent reading experience.

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South Auckland Muslim Association annual Eid magazine cover.South Auckland Muslim Association · 2021–2026

Turning diverse community content into one editorial experience

A sustained editorial programme bringing articles, community information, advertising and annual themes into a dependable publication system.

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SVS Panel & Paint identity and automotive brand presentation.SVS Panel & Paint · Selected work

Making an automotive service brand visible and consistent

An identity refinement and physical rollout connecting vehicles, premises, signage and day-to-day customer material.

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MAS Mechanical identity system for a technical service business.MAS Mechanical · Selected work

A practical brand system for a technical service business

A clear B2B identity extended across collateral, service communication and physical applications for dependable everyday use.

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IMPRNT strategy document supporting the Knowledge Centre editorial system.IMPRNT · 2026

Building the IMPRNT Knowledge Centre

An owned editorial platform designed to turn specialist knowledge into clear, useful guidance for organisational decision-makers.

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