Positioning is specific and credible
Establish the context and evidence before proposing an answer.
IMPRNT working resource
Brand Checklist.
A concise review of strategy, identity, experience and governance.
Why use it
Find the weakest link in the connected brand system.
A concise review of strategy, identity, experience and governance.
- Reviews strategy, expression, experience and governance together
- Distinguishes isolated inconsistency from systemic risk
- Creates a prioritised improvement conversation
Working question: What evidence would change this score?
Inside the resource
A structured sequence for an accountable discussion.
Each section creates space for evidence, decisions, named owners and unresolved questions.
Audience priorities are documented
Separate known evidence from assumptions that require resolution.
Identity works across priority channels
Separate known evidence from assumptions that require resolution.
Messages have a clear hierarchy
Separate known evidence from assumptions that require resolution.
Templates match real workflows
Separate known evidence from assumptions that require resolution.
Standards have accountable owners
Record the decision, owner and next review point.
Facilitation guidance
Use the document to expose differences—not hide them.
Score each statement with one piece of evidence. Where evidence is absent, record an uncertainty rather than a favourable opinion.
This resource provides general planning guidance. It is not legal, financial, regulatory or accessibility advice.
Act the decision
Use the resource before the meeting.
Complete the sections that affect what evidence would change this score? Then use the review to agree evidence, ownership and unresolved decisions.