Brand owner
Establish the context and evidence before proposing an answer.
IMPRNT working resource
Brand Governance Guide.
Define standards, roles, templates, assets and review practices.
Why use it
Design a brand system that makes routine work easier.
Define standards, roles, templates, assets and review practices.
- Clarifies ownership and exception authority
- Connects standards with controlled templates and assets
- Turns audits into accountable improvement
Working question: Which decision should not require senior approval?
Inside the resource
A structured sequence for an accountable discussion.
Each section creates space for evidence, decisions, named owners and unresolved questions.
Decision rights
Separate known evidence from assumptions that require resolution.
Standards and exceptions
Separate known evidence from assumptions that require resolution.
Controlled templates
Separate known evidence from assumptions that require resolution.
Asset library
Separate known evidence from assumptions that require resolution.
Supplier requirements
Separate known evidence from assumptions that require resolution.
Audit and improvement rhythm
Record the decision, owner and next review point.
Facilitation guidance
Use the document to expose differences—not hide them.
Trace three recurring requests from brief to release. Use the delays and workarounds to identify where governance—not design—is failing.
This resource provides general planning guidance. It is not legal, financial, regulatory or accessibility advice.
Act the decision
Use the resource before the meeting.
Complete the sections that affect which decision should not require senior approval? Then use the review to agree evidence, ownership and unresolved decisions.