Employee experience
Establish the context and evidence before proposing an answer.
IMPRNT working resource
Employer Brand Audit.
Compare the employee reality, leadership promise and recruitment experience using evidence rather than campaign assumptions.
Why use it
Compare the employment promise with lived organisational evidence.
Compare the employee reality, leadership promise and recruitment experience using evidence rather than campaign assumptions.
- Connects employee reality, leadership behaviour and recruitment
- Identifies gaps before campaign investment
- Creates ownership beyond the talent-acquisition team
Working question: Where does the candidate promise exceed the employee reality?
Inside the resource
A structured sequence for an accountable discussion.
Each section creates space for evidence, decisions, named owners and unresolved questions.
Leadership behaviour
Separate known evidence from assumptions that require resolution.
Candidate journey
Separate known evidence from assumptions that require resolution.
Employer proposition
Separate known evidence from assumptions that require resolution.
Recruitment content
Separate known evidence from assumptions that require resolution.
Internal communication
Separate known evidence from assumptions that require resolution.
Measurement and ownership
Record the decision, owner and next review point.
Facilitation guidance
Use the document to expose differences—not hide them.
Gather evidence from current employees, recent candidates and operational leaders separately. Differences between the groups are more useful than an averaged score.
This resource provides general planning guidance. It is not legal, financial, regulatory or accessibility advice.
Act the decision
Use the resource before the meeting.
Complete the sections that affect where does the candidate promise exceed the employee reality? Then use the review to agree evidence, ownership and unresolved decisions.