Business priority
Establish the context and evidence before proposing an answer.
IMPRNT working resource
Marketing Calendar.
Connect priorities, audiences, channels, owners and measurement.
Why use it
Make the calendar a decision system, not a list of outputs.
Connect priorities, audiences, channels, owners and measurement.
- Connects every activity to an audience and business priority
- Makes production dependencies and approval ownership visible
- Defines a meaningful signal before release
Working question: What should be different because this activity happened?
Inside the resource
A structured sequence for an accountable discussion.
Each section creates space for evidence, decisions, named owners and unresolved questions.
Audience and need
Separate known evidence from assumptions that require resolution.
Controlling message
Separate known evidence from assumptions that require resolution.
Channel role
Separate known evidence from assumptions that require resolution.
Owner and approver
Separate known evidence from assumptions that require resolution.
Production dependency
Separate known evidence from assumptions that require resolution.
Measurement signal
Record the decision, owner and next review point.
Facilitation guidance
Use the document to expose differences—not hide them.
Review the calendar quarterly. Remove activity that has no clear audience change, owner or measurement signal.
This resource provides general planning guidance. It is not legal, financial, regulatory or accessibility advice.
Act the decision
Use the resource before the meeting.
Complete the sections that affect what should be different because this activity happened? Then use the review to agree evidence, ownership and unresolved decisions.