Audience tasks
Establish the context and evidence before proposing an answer.
IMPRNT working resource
Website Planning Guide.
Plan audiences, tasks, content, technology, accessibility and ownership.
Why use it
Make content, technology and ownership part of website strategy.
Plan audiences, tasks, content, technology, accessibility and ownership.
- Organises the programme around audience tasks
- Surfaces migration and integration dependencies early
- Defines accessibility and post-launch ownership
Working question: What must the user complete—not merely view?
Inside the resource
A structured sequence for an accountable discussion.
Each section creates space for evidence, decisions, named owners and unresolved questions.
Content inventory
Separate known evidence from assumptions that require resolution.
Information architecture
Separate known evidence from assumptions that require resolution.
Functional requirements
Separate known evidence from assumptions that require resolution.
Accessibility acceptance criteria
Separate known evidence from assumptions that require resolution.
Migration and redirects
Separate known evidence from assumptions that require resolution.
Ownership after launch
Record the decision, owner and next review point.
Facilitation guidance
Use the document to expose differences—not hide them.
Complete one representative high-value journey before planning the whole site. It will expose the real level of content and functional complexity.
This resource provides general planning guidance. It is not legal, financial, regulatory or accessibility advice.
Act the decision
Use the resource before the meeting.
Complete the sections that affect what must the user complete—not merely view? Then use the review to agree evidence, ownership and unresolved decisions.