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Assessment

Website Audit

Review audience clarity, content, accessibility, performance and governance.

Your assessment

Rate each statement using the evidence available today.

1 means not established. 5 means consistently demonstrated.

Leadership can describe the organisation’s positioning consistently.

Leadership can describe the organisation’s positioning consistently.

Shared language is evidence of strategic alignment.

Priority audiences can quickly understand what the organisation offers.

Priority audiences can quickly understand what the organisation offers.

Clarity should be visible in real communications and journeys.

Priority tasks are reachable through clear navigation and search.

Priority tasks are reachable through clear navigation and search.

Test with task-based journeys rather than organisational opinions.

Content has an owner, review date and retirement process.

Content has an owner, review date and retirement process.

Governance prevents digital content from becoming a liability.

Accessibility and performance are tested before release.

Accessibility and performance are tested before release.

Quality assurance should use measurable acceptance criteria.

IMPRNT diagnostic report

50/100Priority attention required

What this suggests

Your responses indicate a priority attention required. The score is a conversation aid, not an independent assurance or benchmark.

Recommended next steps

  1. Test the five highest-value audience tasks.
  2. Create a content inventory with ownership and status.
  3. Include WCAG AA and performance budgets in acceptance criteria.

Relevant IMPRNT service

Digital Experiences connects this diagnostic to a scoped programme of evidence, decisions and delivery.

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